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1) Define a target market. What are the requirements for a successful target (i.e. how should each target be evaluated)? Provide examples of sport products or services that target two or more distinct markets2) It is evident in the video, The New NHL and NBA TV Deals, which can be located in the Forbes Showcase, that money is a major factor in professional sports, such as the NHL. It is mentioned that the NHL has greater value in Canada versus the United States. What do you think that the term “value” means? Why do you think that the NHL has greater value in Canada versus the United States? Based on the video, what are some of the driving forces behind franchise and league value?

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