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PRICING & MARKETING PLAN IMPLEMENTATIONMargins & Sales VolumeDifferent industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.Industry Research and ApplicationResearch your product/service’s industry with regard to mark-ups and contribution margins. (SELLING BAGS OF COOKIES MODULES ATTACHMENT MUST FOLLOW)Describe the industryDiscuss the margins and markups on goods or servicesDiscuss other economic factors that affect the mark-upsWhat marketing techniques can companies use to support the pricing schemes that support their margins?Use research from quality graduate-level resources and at least two articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person.Use the attached APA-formatted template (MKT501 Case4) to create your submission.ASSIGNMENT EXPECTATIONSYour submission will include:Trident University International’s cover pageA 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)The reference list page in APA format__________________________________________________________________________________________Module 4 – BackgroundPRICING & MARKETING PLAN IMPLEMENTATIONCaseAlternative Approaches to Determining Price (read all 5 links on the page)http://www.opentextbooks.org.hk/ditatopic/40310Low-Margin Business vs. High-Marginhttp://smallbusiness.chron.com/lowmargin-business-vs-highmargin-23272.htmlKnow Your Sales Marginshttps://www.entrepreneur.com/article/206390Measuring the Impact of Economic Factors on Consumer Satisfaction and Pricing Perceptionshttps://www.decisionanalyst.com/whitepapers/pricing/
20190701015910mkt501_case4_2018.docx

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Running head: STRATEGIC MARKETING MODULE 1 CASE
Trident University International
Student Name
Strategic Marketing Module 1 Case
MKT501: Strategic Marketing
Professor’s Name
Date of Submission
1
STRATEGIC MARKETING MODULE 1 CASE
Strategic Marketing Module 1 Case
This is your 2-3 sentence introduction. No heading is required. Remember to always
indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font
type (bold or plain) are set in APA format. While you may change the names of the headings
and subheadings, do not change the font or style of font. This introduction should provide a
quick overview of the topic discussed.
Industry
Research your product/service’s industry with regard to mark-ups and contribution
margins. Describe the industry.
Industry Markups and Contribution Margins
Discuss the margins and markups on goods or services. Discuss other economic
factors that affect the mark-ups
Supporting Prices and Margins
What marketing techniques can companies use to support the pricing schemes that
support their margins?
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will
hear.
2
STRATEGIC MARKETING MODULE 1 CASE
References
This listing should be in alphabetical order. Below are a few examples of reference list
entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for
journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic
Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton.
Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
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STRATEGIC MARKETING MODULE 1 CASE
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
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