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Prepare an outline, using the template provided, to identify the key milestones (include at least five major tasks or steps for implementation) and deliverables of your project.For additional details, please refer to the Module Eight Short Paper Outline Template and the Module Eight Short Paper Guidelines and Rubric document.
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MBA 690: Module Eight Short Paper Guidelines and Rubric
In this short paper, you will create an outline of your project management plan.
Prompt: Prepare an outline to identify the key milestones (include at least five major tasks or steps for implementation) and deliverables of your project.



State how you intend to manage and balance the scope-time-cost triangle.
Identify the key risks and obstacles that management will have to mitigate for the plan. Identify triggers or signals that management will use to monitor
if these risks are occurring or not.
Prepare summary (high level) cost schedule identifying the cost categories for the project—rough order of magnitude (ROM) (very high level) dollar
estimates are adequate for this. This can be done in a tabular format for clarity.
Specifically, the following critical elements must be addressed:




State your intentions for managing and balancing the scope-time-cost triangle.
Highlight the key risks and obstacles that management will have to mitigate for the plan.
Identify the triggers or signals that management will use to monitor if these risks are occurring or not.
Summarize the cost schedule by providing cost categories for the project—ROM dollar estimates are adequate for this. This can be done in a tabular
format for clarity.
Guidelines for Submission: Use the outline template to complete this assignment. This short paper should adhere to the following formatting requirements: It is
submitted as a Word document, 1 to 2 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch
margins. All APA citations should reference the course text and at least two additional resources.
Critical Elements
Scope-Time-Cost Triangle
Proficient (100%)
States intentions for managing and
balancing scope-time-cost triangle
Key Risks or Obstacles
Highlights key risks/obstacles that
management will mitigate for plan
Triggers or Signals
Identifies the triggers or signals used to
monitor if risks occur
Cost Schedule
Summarizes cost schedule by providing
cost categories for project and supplies
dollar estimates
Needs Improvement (75%)
States intentions for managing and
balancing scope-time-cost triangle but
lacks detail or clarity
Highlights key risks/obstacles that
management will mitigate for plan but
lacks detail or clarity
Identifies the triggers or signals used to
monitor if risks occur but lacks detail
or clarity
Summarizes cost schedule by providing
cost categories for project but cost
schedule lacks detail or clarity
Not Evident (0%)
Does not state intentions for managing
and balancing scope-time-cost triangle
Value
20
Does not highlight key risks/obstacles
that management will mitigate for plan
20
Does not Identify triggers or signals
used to monitor if risks occur
20
Does not summarize cost schedule by
providing cost categories for project
30
Articulation of Response
Submission has no major errors related
to citations, grammar, spelling, syntax,
or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors related
to citations, grammar, spelling, syntax,
or organization that prevent
understanding of ideas
Total
10
100%
Module Eight Short Paper Outline Template
Prompt: Use this template to complete your outline for this module. Add or delete letters as needed to
complete each question. An outline does not always use complete sentences and does not need to be
detailed.
I.
State your intentions for managing and balancing the scope-time-cost triangle.
A.
B.
C.
II.
Highlight the key risks and obstacles that management will have to mitigate for the plan.
A.
B.
C.
III.
Identify the triggers or signals that management will use to monitor if these risks are occurring
or not.
A.
B.
C.
IV.
Summarize the cost schedule by providing cost categories for the project—rough order of
magnitude (ROM) (very high level) dollar estimates are adequate for this. Note: You may insert
a tabular format here for clarity.
A.
B.
C.
Running head: FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Final Project: All-in-One Laptop and Printer
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Contents
Executive Summary …………………………………………………………………………………………………………………….. 4
Introduction ………………………………………………………………………………………………………………………………… 5
Branding and Idea Context …………………………………………………………………………………………………………… 5
Alignment of Product to Corporate Mission ………………………………………………………………………………… 6
Defining features of the all-in-one laptop and printer……………………………………………………………………. 7
Context: Effectiveness of Branding Efforts …………………………………………………………………………………. 7
Need for the Multi-function All-in-one Laptop and Printer……………………………………………………………….. 8
Target Market………………………………………………………………………………………………………………………….. 8
Behavioral and Lifestyle Demographics of the Target Consumer …………………………………………………… 8
Target Market: Others ………………………………………………………………………………………………………………. 9
Market Need for the Product……………………………………………………………………………………………………… 9
Need: Why? ……………………………………………………………………………………………………………………………. 9
SWOT Analysis ………………………………………………………………………………………………………………………… 10
Strengths ………………………………………………………………………………………………………………………………. 10
Financial Strength ………………………………………………………………………………………………………………. 10
Wide Range of Product and Services …………………………………………………………………………………….. 11
Highly Skilled Workforce ……………………………………………………………………………………………………. 11
Huge Research and Development Budgets …………………………………………………………………………….. 11
New Range of Premium Product ………………………………………………………………………………………….. 12
Weaknesses …………………………………………………………………………………………………………………………… 12
Declining Profits ………………………………………………………………………………………………………………… 12
High Dependence on the US Markets ……………………………………………………………………………………. 12
Dependence on the PC Segment …………………………………………………………………………………………… 13
Rigid Organizational Structure …………………………………………………………………………………………….. 13
Effects of Strengths and Weaknesses on Branding and Operations……………………………………………….. 13
Opportunities…………………………………………………………………………………………………………………………. 14
Consumer Trends …………………………………………………………………………………………………………………… 14
Threats …………………………………………………………………………………………………………………………………. 16
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Political and Legal Regulations ……………………………………………………………………………………………. 16
Competitive Pressure ………………………………………………………………………………………………………….. 16
Increasing Material and Labor Costs …………………………………………………………………………………….. 17
Imitation and Counterfeiting of Products……………………………………………………………………………….. 17
Ethical Issues Affecting Business …………………………………………………………………………………………….. 17
Core Competencies ……………………………………………………………………………………………………………………. 18
Company’s use of Technology ………………………………………………………………………………………………… 18
Human Resource Practices ……………………………………………………………………………………………………… 18
Brand Image ………………………………………………………………………………………………………………………….. 19
Pricing ……………………………………………………………………………………………………………………………………… 19
Fixed and Variable Costs ………………………………………………………………………………………………………… 19
Competitor Pricing …………………………………………………………………………………………………………………. 21
The most Appropriate Price for the Target Market ……………………………………………………………………… 22
Pricing Strategy……………………………………………………………………………………………………………………… 22
Refinement ……………………………………………………………………………………………………………………………….. 23
Success on New Product and Branding …………………………………………………………………………………….. 27
Success Factors for New Product development ………………………………………………………………………….. 28
Feedback Loops …………………………………………………………………………………………………………………….. 30
Other Factors…………………………………………………………………………………………………………………………. 32
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Project Milestone One: All-in-one Laptop and Printer
Executive Summary
Dellags is known for the production of high-quality printing and personal computing
services. The company’s ability to research and move with the advancement in technology has
been a significant factor for its profitability and market share in the highly competitive industry
(Aydalot & Keeble, 2018). The company seeks to create a first-of-its-kind device that combines
the functions of a computer and printer for ease in portability and convenience for the ultimate
consumer (Link, 2013). It is critical that the firm established a functional printer and computer
associated with ease in portability, appearing in the form of a laptop and allowing for
multifunctional capabilities such as printing, scanning, and computing (Chareonwongsak, 2002).
A strategic analysis of the company shows various capabilities and limitations in the
achievement of organizational goals. The strengths show the benefits the company could apply in
its operations to achieve corporate objectives while weaknesses indicate those factors within the
operating environment that could hinder firm performance. The paper then analyzes the effect of
the company’s strengths and weaknesses on its branding and operations. An analysis of the
company’s opportunities and threat offers excellent insights to the firm on the available
opportunities in the market as well as pitfalls in the external environment that could likely impact
the firm’s operations. The evaluation of the company’s core competencies supports the firm’s
application of the available resources for growth, development, and profitability. The dashboard
gives an analysis of the steps necessary for launching the all-in-one laptop and printer in the
market as well as the necessary activities and metrics necessary for evaluating product success.
The success of product branding as well as its launch in the market is dependent on multiple
factors such as the ability of the product to meet consumer needs, the motivation of the sales
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
team, and the appropriateness of the distribution system. The feedback loop is a critical concept
in evaluating the success of the product in the market. It allows for the assessment of the product,
its acceptance and the feedback of the customers regarding the product.
Introduction
Dellags Company is a firm within the information technology industry known for the
provision of personal computing services, other access devices, printing and imaging products as
well as the related technologies, services, and solutions. The company operates through the
personal systems segment, printing, and corporate investment sectors. The company has been
known in the industry due to its capabilities and competencies in the design and manufacture of
printers and computers (Vincent, 2008). The expansion strategies and profitability of the
company are based on its ability to produce unique products that adequately meet the changing
needs of consumers in the information technology industry. Dellags invests in innovation and
creativity through an allocation of sufficient research and development budget to allow for a
thorough analysis of the market to evaluate consumer needs and the consequent development of
products that adequately meet those needs. The project covers the need for and stages for the
introduction of an all-in-one laptop and printer equipment that ensures ease in preparation and
printing of documents even on the move and in cases where access to independent printers is not
possible.
Branding and Idea Context
Dellags is a popular company in the production of personal and commercial computers as
well as software for running these devices. The company has been known for the production of
notebooks, desktops, consumer services, and detachable. The design and manufacture of both
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
personal and commercial computers as well as its capability, competency and the availability of
resources in the area informs the company’s current move being the leader in the design and
manufacture of an all-in-one computer fitted with printing and scanning functionalities (Malone,
2007). Additionally, the company has been well known for the use of the latest technologies in
the design, manufacture, and distribution of its printers in the market. The company’s printing
segment has focused on the use of the latest technologies associated with the provision of
imaging solutions for commercial markets. The company has always concentrated in the design
and development of A3 products and solutions for the multifunction printer market and the
copier, printer security solutions as well as multifunctional intelligent products in the printing
category.
Alignment of Product to Corporate Mission
It is worth noting that Dellags has been a critical player in both the printing and computer
accessories services. The firm’ expertise in the two sectors of the industry is critical in informing
the design, manufacture, and distribution of the current product in the market. The new product
seeks to align with the company’s vision statement that emphasizes the firm’s commitment of
viewing the market as an opportunity for growth as well as the use of the firm’s profits in the
development and production of innovative products, solutions, and services to satisfy the
emerging consumer needs.
Change in technology as well as the globalization of businesses has allowed for an
increase in business travels and consequently created the need for computing, printing and
scanning services anywhere at any time. The new product to be established by the company
requires extensive research and innovation to ensure the company’s adherence to its mission
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
statement of the provision of solutions, products, and services of the highest quality and thus
delivering more value to consumers order to earn the customer respect and loyalty.
Defining features of the all-in-one laptop and printer
The all-in-one computer and printer fits into the company’s commitment to the provision
of products, services, and solutions across the information technology fields and in meeting the
emerging needs of consumers. The changing technology has been one of the significant factors
affecting operation in the industry, and the firm has been committed to research, development,
and innovation in the identification of consumer needs as well as the design and manufacture of
products that adequately meet those needs. Dellags has earned a brand reputation in the design,
manufacture, and distribution of printers and computers. The new product takes into account the
two favorite segments of the company in the design and production of a unique device that
considers the specifications of the two subsectors.
Context: Effectiveness of Branding Efforts
The unique brand will be advertised within and outside the company following various
promotional methods. The combination of the multiple functionalities of the device is a critical
selling point for the product since consumers can now scan, and print documents while doing
various computing tasks that could otherwise be impossible where the printing and computing
functionalities are not combined. The availability of the firm’s stores in multiple locations
globally would aid in the promotion and advertising to create awareness of the new product
across the target market. Within the stores, the sales staff will be responsible for providing
information about the product to interested consumers as well as the specifications and a
demonstration on the use of the product.
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FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER
Additionally, the company will put various adverts in newspapers and information
technology magazines to create awareness and boost the sales of the products globally. The
existing company branding of its products in the market is critical for acceptance and purchase of
the new device in the market. Dellags’s products have been well known regarding its quality and
effectiveness in meeting consumer needs and demands in the market. As such, the new product is
designed to meet the merits of the established brand and further promote the firm’s capabilities
globally.
Need for the Multi-function All-in-one Laptop and Printer
Target Market
The multi-function All-in-one laptop and printer are targeted at the business class
individuals who carry out their businesses across global markets with the need to remain updated
and well informed of the operations in the company. These individuals a …
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