80% of the project is completed (attached files), and need to be placed in assigned format, in addition to additional information not completed and reading feedback for the attachments (program planning and press release). The Assignment: (10–13 pages not including the cover page, table of contents, or reference pages)For the Final Project, you focus on a health topic that you think should be addressed in your community. You will complete a series of assignments throughout the quarter that will inform the development of your Final Project. Your final project will consist of a final submission that will include revisions to previously submitted weekly assignments and a Health Communication Campaign.Cover pageTable of contentsOne-page proposal that states:The rationale for your topic choiceGoal for your health communication campaignObjectives for your health communication campaignTarget population (This information was part of the Week 1 Discussion) (ATTACHED)Health Communication Campaign that contains the following sections:Literature Review of Effective Health Communication Campaigns (submitted in Week 4) (3–4 pages) (ATTACHED)Description of your health communication campaign (Who, What, Where, When, How) (2–3 pages) (ATTACHED)Utilization of Planning and Behavioral Models: This may include using such tools as fear appeals, social marketing, health behavioral models etc. (submitted in Week 9) (1–2 pages) (ATTACHED)Timeline: Create a timeline from planning through evaluation. Provide detail on how you will phase this health communication campaign in, including its duration. (1 page)Evaluation plan: Explain how you will measure the success of your health communication campaign. Make sure that this plan is matched to your stated goal and objectives. (1 page)Self-Reflection: Explain what you have learned throughout the course and these assignments. Explain how this course has prepared you to be a health educator. (1 Page)Reference pages: Please use APA formatting.Part II: Health Communication Campaign Brochure (ATTACHED)Submit the updated Health Communication Campaign Brochure you originally submitted in Week 5. The brochure should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.Part III: Health Communication Campaign Storyboard (ATTACHED)Submit the updated Health Communication Campaign Storyboard you originally submitted in Week 6. The storyboard should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.Part IV: Press Release (ATTACHED)Submit the updated Press Release you originally submitted in Week 9. The press release should include any recommendations or feedback provided by the Instructor and any additional elements to improve the content.RE: Discussion – Week 1Health communication is a process aimed to promote health through spreading health messages via the mass media, events or interpersonal channels Friedman (Allison et al. page 43). The purpose of inclusive health communication campaigns comprises of; persuade, motivate, or inform a change in behavior, with the target usually being relatively large and well defined. The campaigns typically takes place at a given duration. The services provided to society generally are non-commercial.My choice of health communication campaign would be the prevention campaign against HIV/AIDS, through the mass media. The campaign will help people have an increase in knowledge about sex, change of sexual behaviors, improve in risk perception, as well as criticism of hypothetically risky social norms. The campaign aims to utilize television, radio, as well as other ideally means a fragment of the multi-level exertions.JustificationMass media interventions provide cheaper methods reachable to larger targets. In this case, this individual campaign targets the youth in the battle against the HIV/AIDS epidemic Huang, (Li-Ling et al. 14). The potential sources of reliable sources of health information include various internet searches pages such as the google scholar or online articles by reputable and known authors as well as online articles with citations.The primary message of this campaign is to make the target audience aware of various preventive methods against HIV/AIDS, which includes abstinence from unprotected sexual acts with infected people.Effective communication in health campaign is very vital since it helps the general public with knowledge and tools appropriate to respond to any health crises, for instance, flu outbreaks, malaria and HIV/AIDS (Huang, Li-Ling, et al. Pg. 14.1). Some useful features include; accuracy, availability, evidence-based, reach to a larger target, balance, and cultural competence.ReferenceFriedman, Allison L., et al. “Health commnication and social marketing campaigns for sexually transmitted disease prevention and control: What is the evidence of their effectiveness?.” Sexually transmitted diseases 43.2S (2016): S83-S101.Huang, Li-Ling, et al. “Impact of the real cost campaign on adolescents’ recall, attitudes, and risk perceptions about tobacco use: A national study.” International journal of environmental research and public health 14.1 (2017): 42.Feedback to Learner on Program Planning1.doc (ATTACHED document)COMMENTSTamillia,Good job describing the program planning model you are going to use in your HIV health campaign. You briefly explained why you thought this model would be effective and why it is appropriate for long-term communication. Consider using additional references in this section to add depth to your analysis. Try to explain what would actually be done in the program throughout each phase. You also needed to address behavioral constructs. Thank you for submitting your assignments on time. Please be sure to end with a conclusion.Feedback to Learner for Press Release.docx (ATTACHED)COMMENTSTamillia,Thank you for creating your press release for HIV. However, there was a lot of missing information. What will the campaign entail? Who is this for- what age group? When will this occur? Will this be an actual event and where will it be? Be sure the who, what, when, where, and how are all addressed.
Unformatted Attachment Preview
Running head: HEALTH COMMUNICATION CAMPAIGN
Health Communication Campaign
HEALTH COMMUNICATION CAMPAIGN
Health Communication Campaign
Health educators are charged with the responsibility of ensuring that health communication
plans are effective and successful at educating and sensitizing members of the public over various
health issues. When developing such a program, they must also consider the needs of the audience
in terms of literacy levels so as to improve the understandability of the information that is contained
in the health communication campaign (Pawlak). Audience receptivity determines the impact that
the health campaign has on achievability of the healthcare outcomes that are being disseminated
to the public. Educators of these campaigns must thereby assess literature reviews of health
campaigns that have been effective in the past so as to apply them in their campaigns. The aim of
this assignment is to assess ways of addressing low health literacy when designing health
The health communication camping that is being developed is one that is aimed at
educating the members of the public on prevention of HIV/AIDS. As earlier mentioned,
HIV/AIDS interferes with the ability of the body to fight infections. In the United States, over one
million people live with the ailment. Out of this population, 15% are unaware that they suffer from
the ailment. The new infections have also been increasing with over 300,000 people being infected
with the disease in 2018. Currently, the various health communication on prevention of HIV/AIDS
have been observed to be ineffective in allowing members of the public to gain necessary
information on the strategies they can adopt to prevent infection. Low literacy levels among the
population are still a huge impediment that reduces the effectiveness of health communication
campaigns in the country.
Health literacy is defined as the degree to which members of the public or the audience is
able to obtain, process, and understand health information that is contained or disseminated
HEALTH COMMUNICATION CAMPAIGN
through various health programs and campaigns (Huang). There are several ways that can be
adopted by health educators to address low health literacy when designing various health
communication campaigns. One of the major ways to address low literacy in such campaigns is
through ensuring that there is sufficient clarity in the messages that are relayed to the people in the
society. Improving the clarity can happen through reducing the use of medical jargon, use of simple
and easy to understand words, and defining the various healthcare delivery systems. The use of
medical jargon often demoralizes individuals who may lack the capability to understand the
meaning of the terms that are used by the health educators.
The solution also includes using easy to understand words in the place of medical jargon.
Many members of the public would thereby understand the importance of the campaign and what
strategies they can adopt to ensure that they are not infected with HIV/AIDS. Defining the
healthcare delivery systems could also allow the people to be more interested in the campaign and
this may lead to achievement of the health communication campaign. This goal can only happen
if the health educators are able to determine the literacy levels of various populations within the
society. The second strategy that can be adopted to address low literacy levels is through
conducting health literacy assessments in each community. Doing this may help determine what
strategies can be adopted by the health educators in the health communication campaign.
There are several strategies that can be employed by health educators to ensure that their
health communication campaigns are effective. These strategies not only relate to health literacy
but have a wider spectrum which can determine the success or failure of the health communication
campaign. In this case, the health communication campaign on HIV/AIDS is through mass media.
Mass media refers to communication to large groups of people through television, radio, and
newspapers. The first strategy is to ensure that the health communication campaign is easily
HEALTH COMMUNICATION CAMPAIGN
accessible by the people. Such accessibility can be guaranteed by using platforms that are bound
to reach the highest proportion of the population. In this case, mass media is a very effective
platform since it will reach more people than any other communication tool that is available. Such
a platform will also ensure that the campaign gains great viewership by the intended audience.
The second strategy is to ensure that the health communication campaign is credible. One
of the biggest issues that affect the success of these plans is lack of credibility. Credibility can be
created through ensuring that all the individuals working in the campaign have attained the
required qualifications and competencies to offer health information to members of the public
(Friedman). The members of the public can only trust the campaign if the information that is being
shared is credible. The health educators can also ensure such credibility through guaranteeing that
there is informational and technical accuracy in all the information that is being disseminated
through the communication campaign. Transparency in the communications can also help create
credibility about the campaign. Proper coordination with the various partners may also play a great
role towards ensuring that all the information that is circulated is true and in line with the best
practices in regards to HIV/AIDS prevention.
Another strategy that may be adopted by the health educators who are developing the health
communication campaign on HIV/AIDS is to ensure that everything in the campaign is easily
understandable. As earlier mentioned, the literacy levels in the society today are not in line with
enabling people to understand some of the medical jargon. The health educators can guarantee this
through ensuring that only plain language is used, telling real stories about HIV/AIDS, using
visuals when communicating the health information, and using language that is familiar by the
audience. These strategies if properly put in place, they can go a long way towards ensuring that
the communicated message is properly understood by the audiences. The elderly are particularly
HEALTH COMMUNICATION CAMPAIGN
a vulnerable group when it comes to understanding the health communication campaign. The
health educators need to use interpreters and always ensure that they use simple language when
conversing with them.
In conclusion, health communication campaigns are essential in any society that wants to
tackle some of the ailments that affect the people. In this case, HIV/AIDS has many effects on the
people. However, since there have been very few effective campaigns, its prevalence continues to
be considerably high in some of the communities across the country. The strategies developed
above can go a long way towards ensuring that various healthcare outcomes are met. Brining
members of the public on board ensures that health information is disseminated and this improves
the achievability of various healthcare outcomes at the societal level.
HEALTH COMMUNICATION CAMPAIGN
Friedman, Allison L., et al. “Health communication and social marketing campaigns for sexually
transmitted disease prevention and control: What is the evidence of their
effectiveness?” Sexually transmitted diseases 43.2S (2016): S83-S101.
Huang, Li-Ling, et al. “Impact of the real cost campaign on adolescents’ recall, attitudes, and risk
perceptions about tobacco use: A national study.” International journal of environmental
research and public health 14.1 (2017): 42.
Pawlak, Roberta. “Economic Considerations of Health Literacy.” Nursing Economics 23.4
(2015): 173, 80, and 147. ProQuest. 22 Mar. 2019.
awareness on HIV/AIDS
Introduction to HIV/AIDS
HIV (Human Imunno-deficiency Virus), this is a
virus that affects only human beings.
The HIV virus affects the human bodies.
Educating is not limited to learning to
read, write and calculate.
Health education should also be an
integral part of any quality education.
It is about influencing or changing
attitudes and behaviors through the
skills of everyday life.
Everyone is responsible for promoting
health education at the national level,
but this also requires support and
initiatives at the international level.
The HIV virus attacks and destroys a
certain type of cell in our body’s
This cell is known as the CD4 that
help the lymphocyte cells in boosting
the body immunity.
The immune system refers to the
body’s mechanism that helps in
protecting it against disease causing
organisms and bacteria which invade
Facts on HIV/AIDS
HIV is transmitted from an infected person through various
ways which involve mixing of body fluids
Antiretroviral therapy (ART), helps slow
down this progress in most people.
Factors affecting the progression of the
HIV virus include the age when the
HIV virus does progresses
in phases, the rate at which
people undergo the phases
is different from one person
to the other.
There is increased and
faster progression of
HIV virus when the age
of the infected person
The best prevention is abstinence form
sex unmarried people
Being faithful to your partner
Always use protective
Good valuing strategy benefits you
regulate the price opinion at which a
corporations can exploit incomes on
trades of their services or products .
When setting prices, the business needs
to reflect on a wide range of aspects
including distribution costs, positioning
strategies , competitor offerings,
production, and the business’ target
In RVR case competitor’s offerings is the
consideration factor, to compete with
pipeline I recommended pricing based on
discount strategies of course for offer
discount to work while still making profit
the company had to plan well before the
discount, understand how discounting will
affect the profit margins and sales targets
and also learn how they will benefit by the
Aim of the awareness
The ultimate goal of this is to prevent HIV virus
spread and related diseases.
To communicate the
information to people
To educate people on the
effects and ways of prevention
To shed light on the effects of
To reach out to all
encouraging the practice of
Taking careful consideration on
medications helps slow down the virus
HIV treatment typically involves the
use of antiretroviral drugs (ART).
ART is not a specific regimen, but a
collection of various drugs.
There is no cure for HIV/AIDS yet, but the use of
ARV drugs helps maintain good health and body
They work by preventing the virus from
multiplying itself over and over in the
This helps maintain the body’s immunity
levels and at the same time slow the
HIV virus progression.
The HIV virus is feared as a very
dangerous virus since it does not cause
considerable or noticeable outward
symptoms but continues causing grave
destruction to cells from inside.
This is the reason, why it
is important to know the
how HIV virus is
transmitted and how it can
be prevented from
How do you get infected ?
The leading cause is sexual intercourse with
Sharing of sharp piercing and cutting
Contact of body fluids
During the birth process
Being tired all of the
your neck or groin.
Fever that lasts for
more than 10 days.
Unexplained weight loss.
Purplish spots on your
skin that don’t go away.
Just to name a few
Sum it up !
HIV/AIDS has no
in the best service
you can offer to
is the best weapon.
Abstaining is the
• Sato, P. A., Chin, J., & Mann, J. M. (1989). Review of AIDS
and HIV infection: global epidemiology and
statistics. Aids, 3(1), S301-308.
• Rachel N. (2016) effect of HIV on the Human Body .
The concept of HIV and AIDS is still a subject ignored by many not only in the developing
world but also in the developed world. Therefore, relaying the information is relevant especially
for the teenage in the developed world who have the tendency to binge everything they come
across. With the escalated HIV infections in the United States of America, there comes the need
to make a reminder to all the binge everything teenagers out there. Teenagers have always been
inclined to practice risky behavior.
The media on the anatomy of HIV and AIDS has been done via the means of a trifold
brochure after the contemplation stage of change. To ensure a high degree of efficacy, the brochure
should focus on the target audience which is set as a general mass of adults both in the social,
relational communities and at the same time, worship the novel emerging trends in the
methodology of going about in life as well as behavior inclined to abnormal sexuality.
This brochure analyzes to a certain depth the anatomy of HIV and AIDS, causes,
prevention, assumptions made, statistics and facts. The cover page has causes, statistics, and
prevention. The dominant color on the cover page is red, the color of danger which acts as
cautioning symbolism in the paper. The red color also helps to set in the gravity of the aura that
surrounds this social and biological issue of life.
The inner phase of the brochure with the facts, assumptions and the catchphrase has a green
background. The green color is always used symbolically to denote life. Yes. Life after first
adhering to the reality of HIV and AIDS in the community and the only way to counter it is by
remaining vigilant and cautious of our own behaviors and actions to care for the ones, we love
for…. We owe them that……..We owe them that is the main catchphrase of the entire brochure as
it is placed to denote the responsibilities that should be adhered to by all adults in positions such
as parents, counselors and any other older peer for the binge generation, misinformed on HIV and
AIDS as well as the upcoming generations.
The brochure also offers information on the location where one can receive free screening
and HIV treatment. The descriptions include an email, a local cell number as well as the location
of the head office. Also, log into the website indicated for more information on where one can
receive free HIV screening and HIV treatment in any state of the United States of America.
For teenagers living an unfaithful life
with multiple partners, the risk of
contaminating HIV/AIDS is high.
Using condoms is highly advised.
Pinch the tip of the condom and place it on
the penis. Roll it over until the rubber base of
the condom reaches the base of the penis
gently ensuring that you don’t puncture the
condom with nails and rings
HIV & AIDS STORYBOAD
Tear the condom sachet ensuring
not to break the condom with
Check for expiry date before using
Ensure that the condom is well lubricated
to ease penetration as well as ensuring the
durability of the condom
You and your partner(s) are safe while having
sex. Occasionally, check whether the condom is
still intact. In case the condom dries up, replace
it or lubricate it using the right lubricants.
Dispose the used condom in a
trash can ensuring that you use
rubber gloves to ensure there is
no hand contact with your
partner’s vaginal fluids.
The HIV virus is always embedded
in vaginal fluids.
Response to the Student Post
HIV and AIDS are a major problem in our society today. Apart from correct condom use
procedures the clip might also include transgender patients who volunteer and show the various
body parts that are affected by the disease and include an up close advice from an infected person
on the challenges which they face. This additional part may help the audience grasp the seriousness
of the issue since the clip presents a real victim of the disease. The clip should also contain the
treatment options for the infected persons and cover other preventive measures that are available.
Fear Appeal Messages
(Picture by Health line services)
The fear appeal message that is represented in the picture is meant to pass the message to
all people who are not infected with the virus that once infected then there is no cure or in other
words that being positive is a permanent status while being negative is a temporary status. The
notion means that once you are infected, you can’t turn negative again and also that the people
who are currently positive at some point in their lives had a negative status.
The fear appeal method used in this picture is a representation of regret, this message is
coming from a HIV positive person whose condition makes him/her regret his past actions which
contributed directly to their infection. The message here is a warning to those who are not
infected to change their behavior or take precautionary measures since the threat of infection is
real and that in the current world no cure is known which can reverse the status.
The message affects the target population in that it arouses a fear which entails the
audience to avoid behaviors which might lead to infections. The message is beneficial for
teenagers and school going kids who have their whole lives ahead of them, for them an infection
with HIV would mean losing the appeal of life, and all that one has worked so hard to achieve.
This message emphasizes that the only viable method of protection is to make sure you are not
In my health campaign appeals, I would use this message on badges worn by the
campaign members to arise the notion on the audience that we the wearers are infected and
further put the audience on the alert since infected people look as healthy as the rest. The
message can also be placed on posters which are then placed on different places at schools and
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