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1. Identify, examine, and discuss what you believe are the most
difficult challenges that exist when companies execute price changes,
including citing specific real-world examples of these challenges with
the exception of example of the price change in snicker bars. Also,
provide, describe, and analyze multiple companies that have met some of
the specific challenges identified and/or in your answer to the previous
part of this question to experience success with their price change
efforts and provide, describe, and analyze multiple companies that have
failed to meet some of the specific challenges. In addition, if you were
a manager responsible for your company’s pricing activities, what are
some specific actions you would recommend, formulate, and implement, and
why? Lastly, how important are price changes to a company’s success in
various markets that they target, and why? 2. Identify,
examine, and discuss what you believe are the most difficult challenges
that exist when companies utilize mobile marketing as part of their
marketing efforts, including citing specific real-world examples of
companies’ successful and unsuccessful formulation and implementation of
mobile marketing strategies and tactics with the exception of Gatwick airport for M-Commerce, whole foods with geo location
Also, provide, describe, and analyze companies that you believe are
effectively maximizing their levels of marketing success and companies
that are NOT
effectively maximizing their levels of mobile marketing success, and
why? In addition, if you were a manager responsible for your company’s
mobile marketing activities, what are some specific actions you would
recommend, formulate, and implement, and why? Lastly, how important is
mobile marketing to a company’s success, overall and in various markets
that they target, and why?

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