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PresentationFor the Presentation, students
are to prepare a Power Point Presentation in the format delineated below
that includes the following information:1. SLIDE #1: IntroductionTitleNames of Team Members2. SLIDE #2: Results for Multi-Player Round 1Round 1 Significant Results. Why are they significant?3. SLIDE #3: Original Strategic PlanWhat was the team’s Original Strategy? Why? 4. SLIDE #4: Results for Multi-Player Round 2Round 2 Significant Results. Why are they significant?5. SLIDE #5: Round 2 Description of Strategic PlanDid the team’s strategy change after Round 1? If so, how did it change and why? If not, why not?6. SLIDE #6: Results for Multi-Player Round 3Round 3 Significant Results. Why are they significant?7. SLIDE #7: Round 3 Description of Strategic PlanDid the team’s strategy change after Round 2? If so, how did it change and why? If not, why not?8. SLIDE #8: Results for Multi-Player Round 4Round 4 Significant Results. Why are they significant?Did the team’s strategy change after Round 3? If so, how did it change and why? If not, why not?9. SLIDE #9: Strategy for Launching New ProductWhat was the team’s strategy for launching the new product? Why? 10. SLIDE #10: Top Five Takeaways from the Simulation11. SLIDE #11: ConclusionAssignment Requirements:Please be sure that all requirements of the presentation are met to receive maximum credit for this assignment.Each slide should be easy to read and contain pertinent information.Use and include information from the weekly course content and outside sources.Be cognizant of spelling, punctuation, and grammar.All sources should be cited in proper APA format (in-text citations and a reference list).
mikesbikes_sim_round_2.docx

mikesbikes_sim_round_3.docx

mikesbikes_sim_round_4.docx

mikesbikes_sim_round_7.docx

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MikesBikes Simulation
Multi-Player Round 2 Decisions Report
For each of the decisions set forth below, please 1) describe the decision made;
and 2) state the reasoning you used to make the decision:
1) DECISION #1: Set Retail Price
a) Decision: $700
b) Reasoning: I was only allowed to operate the company with mountain bike. I tried entering
amounts which were higher than the default price such as $700 with very little change in the PR
and advertisement budgets. The result after first rollover was not impressive as the SHV was
dropped.
2) DECISION #2: Set Forecast Sales Units
a) Decision: $19,000
b) Reasoning: I decided to increase the price with a plan to increase the advertisement and PR. I
also increased the production capacity.
3) DECISION #3: Choose Production Quantity = Forecast Sales Minus Inventory
a) Decision:
b) Reasoning:
4) DECISION #4: how much to spend on TV Advertising
a) Decision: I put $55,000 towards television advertising.
b) Reasoning: I spend our money according to the suggestions and preferences that were stated
in order to meet market demand.
5) DECISION #5: how much to spend on Internet Advertising
a) Decision: $45,000
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b) Reasoning: we put more money towards magazines and television than Internet.
6) DECISION #6: how much to spend on Magazine Advertising
a) Decision: $75,000 towards magazine advertising
a) Reasoning: By following the information, I believed it was best to spend our money according
to the suggestions and preferences that were stated in order to meet market demand.
FEEDBACK
Keener focus needed in advertising and promotion to increase your brand awareness. Remember, this is
the only way you can increase sales by letting more people know about the existence of your product.
Also, you need to increase your production capacity for two reasons. Your plant is currently underutilized, plus you are operating in an industry where there are seven firms competing. However, only
two students are participating which means that there are a lot of customers you can capture that are
not being served. To increase your SHV you must increase sales and profit. To do this you must increase
awareness and production to meet the associate increase in demand. Your results also showed
1,642units in closing inventory which is not good. Again, there are many customers who are not being
served, so you need to increase your awareness so you can sell more. This will also get rid of the closing
inventory which currently represents a cost to you as well as tied up money. More effective allocation of
your advertising budget will help accomplish this.
Ending SHV $15.85 (A 13.5% growth over last rollover period)
2
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MikesBikes Simulation
Multi-Player Round 3 Decisions Report
For each of the decisions set forth below, please 1) describe the decision made;
and 2) state the reasoning you used to make the decision:
1) DECISION #1: Set Retail Price
a) Decision: 750
b) Reasoning: I decided to increase the price from $700 to $750, resulting in an increase in gross
margin. With this increase, still producing at a high yet relatively low volume.
2) DECISION #2: Set Forecast Sales Units
a) Decision: 43,000
b) Reasoning: Last year our forecast sales units were 19,000 when we only sold 15,790;
therefore we thought it would be best for production at $43,000.
3) DECISION #4: how much to spend on TV Advertising
a) Decision: 250,000
b) Reasoning: Decided to increase the TV advertising through this I can reached as many
customer
4) DECISION #5: how much to spend on Internet Advertising
a) Decision: 230,000
b) Reasoning: spending $230,000 on Internet, we could reach approximately 20% of Internet
Viewers. So we could reach approximately 20% x 40% = 13.8% of the Racer segment.
5) DECISION #6: how much to spend on Magazine Advertising
a) Decision: 220,000
1
b) Reasoning: Multiply the proportion of a segment which can be reached in a particular
channel by the target awareness of that particular channel.
6) DECISION #10: Branding Expenditure Tab- how much to spend on branding
a) Decision:
b) Reasoning:
7) DECISION #11: Click Distribution Tab- set extra channel support and margins for
distribution channels (bike shops/sports stores/discount stores)
a) Decision: support – 40,000 / 30,000 / 30,000
b) Reasoning: We reduced our retail margin for the bike and sports store to 30% while
reducing the discount stores to 27%.
8) DECISION #12: Click Capacity Planner- enter your capacity level for this year – SCU this
year
a) Decision: 30,000
b) Reasoning: We decided to increase our capacity from 20,000 to 30,000 I want to avoid
increasing capacity significantly in order to avoid low efficiency.
9) DECISION #13: Capacity Planner – Click Efficiency Tab – enters expenditure for efficiency.
a) Decision: 225,000
b) Reasoning: We decided to increase our efficiency from 100,000 to 2250,000. We want
to avoid increasing capacity significantly in order to avoid low efficiency. At the same time
we want to keep our wastage at a minimum.
2
10) DECISION #14: Capacity Planner – Click Quality Tab – enter expenditure for quality (Check
Market Information Report and All Product Details Report)
a) Decision: 200,000
b) Reasoning: Increasing Capacity will increase the proportion of wastage. Increasing your
Efficiency expense can offset the inefficiencies of larger scale production
FEEDBACK
Too much closing inventory (24, 494). Your forecasting is way off. Please use the link I
provided in the course-room under Week 5 and review the video on forecasting. You
would want to drastically drop the price of your mountain bike to get rid of that inventory
this rollover. You should also focus on launching a new product this rollover… cut back
on advertising and promotion on the mountain bike as this product is in the decline stage.
The bulk of your advertising and PR budget should be spent on the new bike.
3
MikesBikes Simulation
Multi-Player Round 4 Decisions Report
For each of the decisions set forth below, please 1) describe the decision made;
and 2) state the reasoning you used to make the decision:
1) DECISION #1: Set Retail Price
a) Decision: 400
b) Reasoning: I drop the price of my mountain bike to get rid of the inventory this rollover
2) DECISION #2: Set Forecast Sales Units
a) Decision: 14000
b) Reasoning: I decided to decrease the forecast to 14000 cause of my forecast was way off.
3) DECISION #3: Choose Production Quantity = Forecast Sales Minus Inventory
a) Decision: ????
b) Reasoning: ???
4) DECISION #4: how much to spend on TV Advertising
a) Decision: 50,000
b) Reasoning: Decided to low the TV advertising. Launching the new product.
5) DECISION #5: how much to spend on Internet Advertising
a) Decision: 50,000
b) Reasoning: Decided to low the Internet advertising. Launching the new product
6) DECISION #6: how much to spend on Magazine Advertising
a) Decision: 50,000
b) Reasoning: Decided to low the Magazine advertising. Launching the new product
1
7) DECISION #7: how much to spend on TV Advertising
a) Decision: 700,000
b) Reasoning: through this I can reached as many customer
8) DECISION #8: how much to spend on Internet Advertising
a) Decision: 550,000
b) Reasoning: we could reach approximately 40% of Internet Viewers. So we could reach
approximately 40% x 60% = 16.8% of the Racer segment
9) DECISION #9: how much to spend on Magazine Advertising
a) Decision: 200,000
b) Reasoning: Multiply the proportion of a segment which can be reached in a particular
channel by the target awareness of that particular channel.
10) DECISION #10: Branding Expenditure Tab- how much to spend on branding
a) Decision: 400,000
b) Reasoning: I decided to decrease to 150000
11) DECISION #11: Click Distribution Tab- set extra channel support and margins for
distribution channels (bike shops/sports stores/discount stores)
a) Decision: 40,000/ 30,000/ 30,000
b) Reasoning:
retail margin for the bike and sports store to 30% while reducing the
discount stores to 27%.
c)
2
12) DECISION #12: Click Capacity Planner- enter your capacity level for this year – SCU this
year
a) Decision: 25000
b) Reasoning: : decided to put our capacity 25,000 I want to avoid increasing capacity
significantly in order to avoid low efficiency.
13) DECISION #13: Capacity Planner – Click Efficiency Tab – enter expenditure for efficiency.
a) Decision: 200,000
Reasoning: want to avoid increasing capacity significantly in order to avoid low efficiency.
At the same time we want to keep our wastage at a minimum.
14) DECISION #14: Capacity Planner – Click Quality Tab – enter expenditure for quality (Check
Market Information Report and All Product Details Report)
a) Decision:?????
b) Reasoning:
16) DECISION #18: Click Name of New Product; Pricing- select Retail Price; Click
Advertising- choose amount to be spent on TV; Internet and Magazines; Click Public
Relations – choose amount to be spent on TV; Internet and Magazines
a) Decision: total amount 1,450,000
b) Reasoning: ??????
17) DECISION #19: Click Capacity Planner- update Capacity; Efficiency; Quality and Reports
a) Decision: 200,000
b) Reasoning: Increasing Capacity will increase the proportion of wastage. Increasing your
Efficiency expense can offset the inefficiencies of larger scale production
3
FEEDBACK
In the mountain bike segment you had 2,223 units in lost sales. You awareness continues to be
low .17. You must do a better job forecasting production and sales. You failed to launch a new
product which is a huge missed opportunity that accounted for your weak performance relative to
your competitors. This rollover period you should launch two products and pay attention to the
product price sensitivities and the media viewership habits of the target market when allocating
your advertising and promotional budgets.
4
MikesBikes Simulation
Multi-Player Round 7 Decisions Report
For each of the decisions set forth below, please 1) describe the decision made;
and 2) state the reasoning you used to make the decision:
1) DECISION #1: Set Retail Price
a) Decision: 700
b) Reasoning: I was only allowed to operate the company with mountain bike. I tried entering
amounts which were higher than the default price such as $700 with very little change in the PR
and advertisement budgets. The result after first rollover was not impressive as the SHV was
dropped.
2) DECISION #2: Set Forecast Sales Units
a) Decision: 14000
b) Reasoning: I decided to increase the price with a plan to increase the advertisement and PR. I
also increased the production capacity.
3) DECISION #3: Choose Production Quantity = Forecast Sales Minus Inventory
a) Decision: 14,037
b) Reasoning: Last year our forecast sales units were 19,000 when we only sold 14,790;
therefore we thought it would be best for production at $14,000.
4) DECISION #4: how much to spend on TV Advertising
a) Decision: 100,000
b) Reasoning: I spend our money according to the suggestions and preferences that were stated
in order to meet market demand.
1
5) DECISION #5: how much to spend on Internet Advertising
a) Decision: 150000
b) Reasoning: put more money towards magazines and television than Internet.
6) DECISION #6: how much to spend on Magazine Advertising
a) Decision:130000
b) Reasoning: By following the information, I believed it was best to spend our money according
to the suggestions and preferences that were stated in order to meet market demand.
7) DECISION #10: Branding Expenditure Tab- how much to spend on branding
a) Decision: 500,000
b) Reasoning: I decided to decrease to 500000
8) DECISION #11: Click Distribution Tab- set extra channel support and margins for
distribution channels (bike shops/sports stores/discount stores)
a) Decision: 30
b) Reasoning: We reduced our retail margin for the bike and sports store to 30% while
reducing the discount stores to 30%
9) DECISION #12: Click Capacity Planner- enter your capacity level for this year – SCU this
year
a) Decision: 25000
b) Reasoning: We decided to increase our capacity from 20,000 to 25,000 I want to avoid
increasing capacity significantly in order to avoid low efficiency.
10) DECISION #13: Capacity Planner – Click Efficiency Tab – enter expenditure for efficiency.
2
a) Decision: 200000
Reasoning: We decided to increase our efficiency from 100,000 to 200,000. We want to
avoid increasing capacity significantly in order to avoid low efficiency. At the same time we
want to keep our wastage at a minimum.
b)
11) DECISION #14: Capacity Planner – Click Quality Tab – enter expenditure for quality (Check
Market Information Report and All Product Details Report)
a) Decision: 200000
b) Reasoning: Increasing Capacity will increase the proportion of wastage. Increasing your
Efficiency expense can offset the inefficiencies of larger scale production
16) DECISION #16: Select New Project – can leave product as is or change it (look at Market
Information Report – sensitivity)
a) Decision: Hero
b) Reasoning: I decided to launch a new product through that I can sale more products.
17) DECISION #18: Click Name of New Product; Pricing- select Retail Price; Click
Advertising- choose amount to be spent on TV; Internet and Magazines; Click Public
Relations – choose amount to be spent on TV; Internet and Magazines
a) Decision: 700 – 700,000 – 550000 – 200,000
b) Reasoning: increase our efficiency from; we want to avoid increasing capacity
significantly in order to avoid low efficiency. At the same time we want to keep our wastage
at a minimum.
18) DECISION #19: Click Capacity Planner- update Capacity; Efficiency; Quality and Reports
a) Decision: 200,000
3
b) Reasoning: Increasing Capacity will increase the proportion of wastage. Increasing your
Efficiency expense can offset the inefficiencies of larger scale production
FEEDBACK
You had a 55.8% growth in your SHV. You could have had a much better performance but to
date you only launched one of three products. No products in the Youth or Road segment. You
have two products in the Mountain segment which is currently in the decline stage. You need to
launch new products this rollover,
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