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1.Chapter 14 of the text outlines factors associated with planning and
buying media for advertising. For this discussion, summarize the role of
the media planner in advertising. Then, select one of the factors below
and discuss its role in the process of media planning, as well as how
an organization can determine whether it has been used effectively.ReachFrequencyContinuityCost per thousandIn addition to the media planner, there are other prominent careers
and roles in the advertising industry, including account executive,
media buying, copywriting, production, and research. Using Ashford
University’s Career Services (Links to an external site.)Links to an external site.,
the Internet, and this week’s lecture, select one that you believe
would be the best fit for you and explain why, specifically noting the
skills and knowledge that would be needed.Your initial post must be a minimum of 300 words and be supported by your textbook.2. As discussed in your textbook, product packaging is “not only the
last ‘ad’ a consumer sees before purchasing the product, it is the only
‘ad’ the consumer sees when using the product” (p. 380). With that,
there is also a growing concern among the public for
environmentally-friendly packaging, making packaging an important point
of consideration for advertisers. For this discussion, choose one of the
following perspectives, and discuss the role it plays in the use of
environmentally-friendly packaging, noting the benefits, challenges, and
ethical aspects. Use the “Product Packaging” section in Chapter 15 of
the textbook for support.ConsumersManufacturersMarketing intermediaries (retailers/wholesalers)Consumer advocacy groupsGovernment agenciesFinally, state your own opinions on the use of and regulations around environmentally-friendly packaging. Your initial post must be a minimum of 300 words and be supported by your textbook.Textbook: Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from

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